John Craig Brands

The Greatest Story Ever Worn – Levi’s® 501 celebrates its 150th Birthday

The Greatest Story Ever Worn – Levi’s® 501 celebrates its 150th Birthday

The Greatest Story Ever Worn – Levi’s® 501 celebrates its 150th Birthday

 

The following is based on a true story and remains one of the greatest stories ever worn. The Levi’s® denim story began on May 20th, 1873, upon Levi Strauss and Jacob Davis being granted the patent number 139,121 to start the process of riveting work pants to make them more durable. Today, these work pants are known as the 501® Original, their iconic five-pocketed, button-fly, straight-fit jeans.

 

For The big 1-5-0, the 501® jeans were designed with finishes inspired by some of the greatest patchwork, destructions, and DIY repair jobs over the years. With some of their most iconic archival washes from as far back as 1890 reimagined for the present day. The limited 501® jeans represent 150 years of the greatest stories ever worn and radical self-expression of living the 501® Levi’s® jeans life!

 

Now, 29 years after being introduced to the South African market, and 150 years after the first pair of durable, riveted denim 501® jeans, John Craig is celebrating with the 501® original Levi’s® range!

 

Join John Craig as we celebrate 150 years of quality, originality, and integrity! Visit our website and get an eyeful of the brand, epitomising classic style with its pioneering spirit, then come on down to a John Craig store near you and wear your greatest story ever told with boldness, flair, and utter authenticity!

 

See below for our range of Levi’s® 501® 150th Birthday Range!

 

John Craig Levi’s® 501® Original Jeans Range